Why BAMA Gruppen AS chose Valamis LMS to increase talent retention and become a top-tier employer

Becoming a leading employer of Norwegian talent through investment in learning and development.

Key facts

€2 billion

Turnover 2023, approximately 23 billion (Norwegian Krone)

3,273

Employees with 2,295 in Norway, 978 internationally

#1

Norway’s number 1 company in fruit and vegetables

Established in 1886, BAMA Gruppen AS is the Norwegian market leader in fresh fruits, vegetables, berries, and potatoes. BAMA has a strong European presence with multiple business operations in the Nordic region and Europe. The company also supplies fresh cuts, flowers and plants, natural drinks, on-the-go products, and other plant-based products.

Empowering employee growth and Leadership development at Bama

BAMA’s focus on growth includes diversity, inclusion, and leadership training programs, which contribute to a supportive work environment and promote continuous learning. This approach aligns with BAMA’s mission to enhance employee satisfaction and productivity, driving efforts toward a vision of a healthier and fresher future. In 2021, BAMA launched a leadership program to equip managers and team leaders with essential skills, reflecting the company’s core values and strategic goals.

A focus on compliance training and upholding the highest safety standards

BAMA focuses on industry relevant compliance training, e.g. on ethical guidelines, Health, Safety, and Environment (HSE) protocols, etc. They ensure that all employees and suppliers adhere to the highest standards of professional conduct and safety

Driving social change through innovation and sustainability

BAMA exemplifies leadership in social responsibility by promoting healthy habits among youth through initiatives such as the “Eat Move Sleep Dream Day” in collaboration with the Norwegian Football Association. Additionally, their commitment to innovation and sustainability has been recognized with the “Insight Award 2023” for BAMA SmartTransport, a self-developed system designed to optimize transport and reduce food waste.

BAMA Gruppen AS selects Valamis LMS to boost talent and leadership

On May 13, 2024, Valamis, in collaboration with its Norwegian partner Task, announced its partnership with Bama Gruppen AS, Norway’s largest private distributor of fruits and vegetables. This partnership is part of Valamis’ expansion into the Norwegian market, aimed at providing learning solutions to Nordic organizations.

BAMA Gruppen AS selected Valamis as their Learning Management System (LMS) to drive their initiative towards becoming a learning efficient organization. By implementing Valamis’ LMS solutions, BAMA aims to enhance talent retention and capability building, positioning themselves as a top-tier employer in the region.

“We are happy to welcome BAMA Gruppen AS into the Valamis family. This partnership aligns with our core values of promoting continuous learning and development.”

Jussi Hurskainen

Jussi Hurskainen

Chief Executive Officer, Valamis

Valamis and Task Norway: A strategic partnership

Task and Valamis have partnered to merge local expertise with advanced technology, ensuring top-quality solutions for customers in Norway. This collaboration, rooted in shared Nordic values, focuses on creating inspiring learning environments.

Task leverages its local presence and regional knowledge to maintain smooth project execution. Valamis contributes innovative technology and expertise. Together, they offer tailored services to enhance efficiency, performance, and client satisfaction. To find out more about Task and the services they offer across Norway please visit their website.

For further information about BAMA click here.

“Valamis brings something new and interesting to the mature LMS market in Norway, supporting strategic competence development. We look forward to following Bama on their learning journey.”

Stig Robert Larsen

CEO, Task

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